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If you AI can do it all, and intelligence is a commodity, what can humans do?

  • Writer: Arturo Devesa
    Arturo Devesa
  • Apr 6
  • 4 min read

If you AI can do it all, and intelligence is a commodity, what can humans do to remain on top and competitive? Aggressiveness ambition, proactive, risk taking, innovation, etc?


That’s a great question—and it’s the one a lot of smart peo ple are asking right now. If AI can do most knowledge work faster, cheaper, and (in many cases) better, then what makes humans valuable?

Here’s the core idea: When intelligence becomes a commodity, character and uniquely human traits become the new competitive edge.

Let’s break it down into areas where humans still hold the upper hand, and where you can double down to stay "on top":

1. Drive & Ambition

  • AI has no intrinsic goals. Humans create vision, direction, and purpose.

  • Being proactive, ambitious, and aggressively pursuing new opportunities is still something no AI can replicate meaningfully.

  • People who can spot whitespace, initiate action, and push through ambiguity are irreplaceable.

2. Risk Appetite

  • AI is (by design) conservative—trained on what’s already been done.

  • Taking intelligent risks, being willing to fail, and placing bets on uncertain futures is a uniquely human advantage.

  • This is especially valuable in entrepreneurship, investing, innovation, and leadership.

3. Judgment & Values

  • AI can give options, but it doesn’t know what should be done.

  • Human judgment—based on experience, ethics, gut instinct—is critical in decisions with moral, emotional, or long-term consequences.

  • Leaders who can anchor decisions in values will always be needed.

4. Social Influence & Charisma

  • Trust, persuasion, empathy, loyalty—those are built through real human relationships.

  • People who can lead, inspire, build alliances, and mobilize others will outcompete those hiding behind a screen.

  • Soft power becomes hard currency in a world full of smart machines.

5. Creativity & Reframing

  • While AI can remix and generate, breakthrough creativity still comes from people challenging assumptions, reframing problems, or seeing things through a new lens.

  • Humans invent the new categories, not just optimize the old ones.

6. Learning Velocity

  • AI is improving fast, but so can humans—especially the ones who are humble, curious, and adaptable.

  • Those who learn faster than others (not just know more) will be the ones designing and steering future systems.

TL;DR:

You stay on top by playing the human game, not the machine game. That means:

  • Be bold and proactive—AI won’t take initiative.

  • Take risks—AI won’t bet on new futures.

  • Lead and inspire—AI doesn’t win hearts.

  • Make judgment calls—AI lacks values.

  • Reimagine the rules—AI works within them.

If you want to go deeper, I can also share a framework around “human economic moats” in the AI era—things like personal brand, domain authority, and network capital. Want that?

You said:

Yes

ChatGPT said:

Perfect. Here’s a framework of "Human Economic Moats"—distinct advantages that help you stay valuable and competitive even as AI gets stronger. Think of these as things that are hard to replicate, automate, or commoditize:

1. Personal Brand (Reputation as Leverage)

Why it matters:In a noisy, AI-saturated world, who says something matters more than what is said. Trust and attention are scarce.

How to build it:

  • Share ideas publicly (writing, speaking, teaching)

  • Build a voice/style people associate with you

  • Show track record (execution, success stories)

  • Build credibility in a niche and expand from there

Examples:Naval, Lex Fridman, Sahil Bloom, etc.—people whose name adds value to any project, even before it launches.

2. Domain Authority (Deep Context)

Why it matters:AI can sound smart on everything, but lacks real-world intuition and context in niche areas. You can go deeper than it can.

How to build it:

  • Become an expert in a vertical (industry, problem, system)

  • Blend tacit knowledge (things not in books) with explicit knowledge

  • Stay current and connected to the real-world pulse

Examples:People who are the go-to in biotech, energy policy, insurance underwriting, etc.—not because they know facts, but because they understand the landscape.

3. Network Capital (Access & Influence)

Why it matters:Value is increasingly generated through collaboration, introductions, and deal flow—your network is a multiplier.

How to build it:

  • Invest in relationships, don’t just collect contacts

  • Build trust by helping others win

  • Create value through access—opportunities, people, distribution

Examples:Founders who raise in 48 hours, execs who hire fast, consultants who know the right door to knock on.

4. Taste and Curation (Signal over Noise)

Why it matters:AI can generate infinite content. But humans who know what matters cut through the noise and direct attention.

How to build it:

  • Develop refined judgment—what’s good, what’s next

  • Stay ahead of trends while grounded in principles

  • Become a trusted filter for others

Examples:Editors, investors, product designers, curators—anyone whose “yes” or “no” moves markets or minds.

5. Resilience & Identity Capital

Why it matters:The world is changing fast. The people who thrive aren’t the smartest—they’re the most resilient, adaptable, and grounded in identity.

How to build it:

  • Build a worldview that’s antifragile

  • Know your “why” so you don’t get lost

  • Use challenges as narrative capital

Examples:People who reinvent themselves multiple times, who turn setbacks into reinvention arcs, who stay sharp as others burn out.

6. Founder Energy (Zero-to-One Builders)

Why it matters:AI can optimize and scale. Humans still lead on creation and movement-building.

How to build it:

  • Be someone who makes things happen from scratch

  • Spot problems no one’s solving yet

  • Build teams, raise capital, attract talent

Examples:Startup founders, intrapreneurs, open-source creators—anyone who starts with “nothing” and births “something.”

Final Thought:

AI can do a lot. But the most valuable people going forward will be those who:

  • Create trust at scale (brand + network)

  • Master their context (domain + judgment)

  • Move others into action (influence + leadership)

  • Bring new things into the world (founders, makers, catalysts)

 
 
 

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©2020 by Arturo Devesa.

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